Join the Purple Purse Challenge!

Help us Fundraise for Victims and Survivors of Domestic Violence through the Month of October. 

October is Domestic Violence Awareness month, and part of YWCA Clark County’s mission during this time is to bring attention to and get involved with powerful and worthwhile campaigns and events that need support. One such campaign is The Allstate Foundation’s Purple Purse.

Aimed at “creating long-term safety and security for survivors through financial empowerment”, last year’s campaign drew over 140 community partners together in support of Purple Purse through fundraising from CrowdRise. In total, $2,500,000 was raised to help give survivors of domestic violence the financial knowledge, skills, and resources they need to escape the cycle of abuse.

One of the most common questions poised to survivors of domestic violence is “Why stay?” While the answers are complicated and different for each survivor, one of the top reasons women stay in abusive relationships is that they simply do not have the financial means to break free. According to The Allstate Foundation’s website, 98% of all domestic violence cases involve some sort of financial abuse.

Financial abuse can take on several different forms, but the main goal for the abuser is to isolate their spouse or partner from accessing financial independence, whether that involves preventing them from accessing banks or credit cards, monitoring their partner’s spending habits, restricting transportation, or impeding the ability of their partner to find employment.

This is exactly why one of the main goals of The Allstate Foundation’s Purple Purse is to help domestic abuse survivors better understand and have access to their own financial resources.

This year, YWCA Clark County is proud to be one of over 160 nonprofits joining in the challenge. All the funds we raise will be used to provide survivors with advocates who help with safety planning, housing, employment, childcare and other critical services to ensure a safer future for the entire family.

Click here to donate through YWCA’s Crowdrise page. The person who raises the most money for our SafeChoice program will win an actual purple purse designed by award winning actress and Purple Purse spokeswoman Kerry Washington!